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Customer Data Platforms

We are experts in the successful deployment of Customer Data Platforms.

A Customer Data Platform (CDP) helps marketers perform better by aggregating important data and creating new insights about the behaviour of their target group. CDPs are the ultimate tooling for behavioural marketing and indispensable for the modern marketer.

DEA.Amsterdam is the CDP specialist for commercially driven organisations in retail, travel & leisure #wegotyourback

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What is a customer data platform (CDP)

Optimise your customer equity.

We see that much prospect and customer data is still clustered and spread across organisations. This while data is the absolute foundation for digital transformation. Knowing who your customer is and having direct access to their most recent data is a must for marketers and a prerequisite for successful marketing automation.

In this day and age, innovations and trends in digital marketing follow each other in rapid succession. Data is dynamic. It requires a single, central environment where customer data comes together, is managed and enriched, so that marketers can use it optimally to achieve their goals. This environment is created by using a customer data platform (CDP). DEA.Amsterdam helps organisations with the successful implementation and effective use of CDPs.

When is a CDP for you?

Save time, gain insight and grow sales.

Studies show that marketers who use first-party customer data for marketing perform on average 85% better in sales growth than marketers who leave their data spread throughout the organisation. Margins are also higher and the use of CDPs provides organisations in retail, travel & leisure with significant time savings.

Data deserves one central place where insights and opportunities come together. A CDP offers all this and more. Connections with the most important advertising platforms, social media and email service providers make CDPs the beating heart of marketing automation. With a CDP, you are able to reach your target group 1-to-1, fully automated and at exactly the right moment. The value of that is undeniable.

How we will help you

Our full service approach.

DEA.Amsterdam is a specialist in digital commerce for commercially driven organisations in retail, travel & leisure. Our partnerships with leading CDP providers in combination with our knowledge, methods and successes provide the guarantee you are looking for as a digital marketeer. We help you choose the right platform, save you time by taking on the complex work and ensure that opportunities are seized through continuous optimisation.

Full service approach
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Accreditations
GOOGLE ELEVATOR 2019
EMERCE100 BEST DIGITAL AGENCY 2019
EMERCE100 BEST DIGITAL AGENCY 2020
EMERCE100 BEST DIGITAL AGENCY 2021

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We are here to realise entrepreneurial dreams. To help marketers perform better. To create sustainable connections. Between ourselves. With our customers. With our partners. Especially between brands and people. Take the first step and contact us #wegotyourback

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