We are experts in the successful deployment of Customer Data Platforms.

We see that much prospect and customer data is still clustered and scattered across organizations. This while data is the absolute foundation for digital transformation. Knowing who your customer is and having instant access to their most recent data is a must for marketers and a prerequisite for successful marketing automation.

In this day and age, innovations and trends in digital marketing follow quickly. Data is dynamic. It requires one central environment where customer data comes together, is managed and enriched so that marketers can use it optimally to achieve their goals. That environment, you create with the deployment of a customer data platform (CDP). DEA.Amsterdam helps organizations with the successful implementation and effective deployment of CDPs.

Studies show: marketers who use first-party customer data for marketing perform on average 85% better in terms of revenue growth than marketers who leave their data scattered across the organization. Margins are also higher and the use of CDPs saves organizations in retail, travel & leisure significant time.

Data deserves one central place where insights and opportunities converge. A CDP provides all this, and more. Links to the most important advertising platforms, social media and email service providers make CDPs the beating heart of marketing automation. With a CDP you are able, fully automated and at exactly the right time, to reach your target audience 1-to-1. The value of this is undeniable.

DEA.Amsterdam specializes in digital commerce for commercially driven organizations is retail, travel & leisure. Our partnerships with leading CDP providers in combination with our knowledge, methods and successes provide the guarantee you are looking for as a digital marketer. We help you choose the right platform, save you time by taking on the complex work and ensure that opportunities are seized through continuous optimization.