By testing different video formats for Groendus, the view rate on YouTube increased by as much as 50%. And that's tasty, because: the higher the viewing percentage, the higher the audience engagement. A successful branding campaign for Groendus, in other words. Groendus is an all-in-one renewable energy partner for corporate America, with a mission of 100% clean energy, anytime and for everyone. For Groendus, a high view rate is essential. The topic is too complex to convey the message within 5 seconds. In addition, the call-to-action at the end of the video is very important. So the goal is that as many people as possible watch the video to the end. A fun challenge! Together with Groendus, we divided the campaign into 3 flights. For each flight, we looked at the results and how we could increase the display percentage. Flight 1 - We started by deploying a single video in combination with a series of videos. Eventually we compared the results of these videos and the view rate of the series of videos was 15% higher. Flight 2 - We redeployed this video sequence. We also tightened targeting by excluding audiences with low viewing rates. Flight 3 - This flight consisted of new content and a different message. So a new campaign, but with the applied learnings from flights 1 and 2. We also used short bumper ads for viewers who skip the first (long) video. The goal was to trigger the viewer to watch the next longer video. I am proud that together with DEA we have shown such great results in video & branding in a fairly short period of time! Really not amiss for a relatively new brand within the B2B energy industry. We are here to make entrepreneurial dreams come true. To help marketers perform better. To create lasting connections. Among ourselves. With our clients. With our partners. Especially between brands and people. Take the first step and contact us without obligation #wegotyourback
50% view rate for branding campaign Groendus
The challenge
High view rate for complex story
The solution
Testing, testing, testing
Result
Relevant video formats resulting in a high view rate
Display percentage
Increase in display rate
Increase in the 100% checkout rate
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Lisanne Driessens
Online marketer
Contact
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