Blacklist analysis and activation false positives.

Cirkel Vakanties has been organizing vacations for single-parent families for more than 30 years. They invented this concept and organize carefree summer and winter vacations from their office in Amersfoort. They do this so well that clients often book their trip again with Circle. For years DEA.Amsterdam has been the partner for Cirkel Vakanties.

For travel companies, email marketing is a crucial channel for retention. The problem with email service providers are strict when it comes to email addresses that prove unreachable after publication. All automated responses from incoming servers are processed into the bounce list and once on this list, they are barred from further email communication. At Circle, too, the blacklist grew with each publication, precluding further e-mail communication with these clients. DEA.Amsterdam, in collaboration with its partner Maileon, came up with a solution: AdresCheck. With fantastic results.

Maileon's email marketing software offers a solution that lets you identify these falsely blacklisted email addresses. So that the value flows back into your organization. A no-brainer for marketers. The AddressCheck involves a series of tests to which email addresses are subjected, including an RCF syntax check, a mailbox check and the mail server check.

The outcome of each check is insight into which email addresses were wrongly excluded from the campaigns. For Circle Vacations, the results were astounding.