Get more revenue from your e-commerce website with a data feed manager
How do you get the most out of your E-commerce Web site? That's up to you. A good website has quality product photos with a clear description. It doesn't stop there. Maintaining a successful E-commerce website is an ongoing process. Fortunately, you don't do it alone. A data feed manager will help you. With handy techniques, you get it right, increase sales and go for gold. What generates new leads? How does a data feed manager help you? Read along and take your website to the next level!
A data feed manager, such as Channable, provides the clearest possible overview of all your products. After all, it's smart to offer them on different channels, but let's look at that in a little more detail.
Michael Horneman
Client & sales manager
Connect your website with marketplaces
What are the biggest E-commerce websites today? Right, they are the well-known marketplaces. Think Amazon, eBay or Bol. So why not connect your website to them? This is one of the most effective ways to increase the visibility of your products. These platforms have a huge reach with an even wider audience. Thus, the CTR grows, which generates more leads. Goal achieved!
With helpful tools, you integrate your ads with the marketplaces, but how do you keep an overview? Managing your content across the Internet can be overwhelming. That's why you need a data feed manager at hand. From one place you manage all your ads on the marketplaces. This makes advertising a lot easier, so you can achieve success faster!
Analyze and adapt
Unfortunately, you can't put the website online and expect it to do its job by itself. You'll have to keep a close eye on it. Fortunately, that's precisely the fun part. Helpful tools give you insight into your performance. You can see where your visitors come from, which pages they visit and how long they stay on the site. It helps you optimize the sales funnel.
A data feed manager gives you an overview of the most important information at a glance. Where are the pain points? You tackle those right away. In addition, don't forget to celebrate successes. This is where it goes well. Take that into your next campaign!
Personalize your marketing efforts
Personalization is everything. We humans really enjoy being personally addressed. That way we are the center of attention for a moment. You use this naturally on your E-commerce website. It's a great way to increase conversion. Use automated marketing tools. A data feed manager gives you insight into all kinds of data. You look at purchase history, browsing behavior and where does the target audience live? You use this information for smart advertising. It can be as simple as a name at the top of the post!
Optimize for search engines
Suppose you're looking for the latest sneakers. How do you tackle that? Chances are the first thing you do is grab Google or another search engine. So good SEO is very important. Optimize your website so the search engines are more likely to show you to potential customers. Start with keyword research. What search terms are popular? This is something you automate with a data feed manager. Channable, for example, is a good tool for this. This way, your data generates all relevant long-tail keywords. Process these in qualitative texts. Finally, publish new content regularly. Of course, SEO is much broader, but this is at least an indispensable step.
Could you use some help? Let us help you. Together with Channable's data feed management, we know exactly how to get the most out of your E-commerce website!
