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B2B lead generation event at Hotel Flora Batava

First-party data as fuel for B2B lead generation

No (good) leads without data. Many B2B marketers are well aware that they need data to get better results. But how do you best approach this to bring in as many leads and sales as possible?

In this seminar we help you get started with the privacy safe collection of first party data. To then efficiently use your owned media to get even more value out of your (potential) customers.

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What are we going to talk about?

The following topics will be covered during this inspiring knowledge session:

  • What is the potential of first-party data and owned media for B2B lead generation?
  • Effective strategies for collecting, storing and analyzing first-party data.
  • The importance of segmentation and personalization based on first-party data
  • How your data can be leveraged to serve the entire customer journey: from prospect to loyal customer

Sign up and discover the power of first-party data and owned media for B2B lead generation.

This event is part of a series of events. You might also like our other event: Thursday, November 14 - The Data Revolution: without data, marketing won't work for you

Speakers

More and better leads using data

Simon has been a mastermind in bringing people together through data and technology for years. Advertisers to leads, merchants to buyers. Simon takes us through this journey. He talks about how you can target your B2B audience in a very targeted way to bring in high quality leads. Simon also reveals the big secret that only works in B2B marketing and not in B2C.

Simon Zomerdijk, entrepreneur and founder of several solutions for connecting people, data and businesses, including TrucksNL and B2B Audience

Collecting first-party data without fuss and correctly: here's how to do it

Not a legal lecture, but mostly a practical preview of how to collect and process first-party data in line with the law. Not a sneaky or complicated story to your website visitors, but understandable and with a choice. How do you do it? What should you do, and especially what shouldn't you do?

Peter Kager, Chief Quality Officer at ICTRecht, specializing in IT and privacy

How to collect and deploy first-party data with interactive email marketing

Experience the power of interactive email marketing! Jordi reveals how you can collect crucial zero- and first-party data within one email and turn it directly into personalized content. Discover the strategies and tactics top brands like KLM, Bol, Q-Park and PostNL use to enhance their email campaigns with interactivity.

Jordi Griffioen, COO RapidSugar and Ematters. Together with his team, helps brands with strategic, technical and creative marketing automation challenges

Email automation as a tool to convert first-party data

Menno comes to talk about B2B email marketing automation. For many companies the threshold to set up a complete automation strategy is high, because it costs a lot of money and time. Nevertheless, a complete strategy pays off compared to ad hoc mailings. The ROI will increase and there will be a greater contribution to sales. He gives practical examples and useful tips and tricks to optimize your B2B email marketing.

Menno Worst, founder Maileon, expert in converting complex data into smart email automation campaigns

DEA.Amsterdam

We are DEA.Amsterdam, specialists in digital commerce. Our agency, part of Ematters, is formed by a strong team of experts customer data platforms, advertising and marketplaces. We design, implement and optimize smart digital buyer journeys for commercially driven organizations in travel, leisure and retail. Unbeatable tactically and operationally: we see improvement opportunities everywhere, face challenges head-on and always achieve the best possible results. Pragmatic, down-to-earth and data-driven. Innovation is our strength and the success of satisfied clients is our mainspring.

Location

Program

9:00-9:30 a.m.

Reception with coffee/tea

9:30-12:15 a.m.

Inspirational sessions

12:15-13:00 p.m.

Closing with lunch

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