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B2B marketing lead generation event

No leads without branding

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Why branding is indispensable in B2B marketing

Please note, this event is in Dutch.

Customers who call themselves and want to buy immediately: ideal, but unfortunately rare. Branding is therefore key if you want to grow in B2B.

So get to work on "top-funnel" campaigns! In other words, branding.

Together with Google, we're hosting a breakfast session where we'll help you measure and achieve success from B2B branding campaigns.

  • When. Wednesday, September 20
  • What time. 9 a.m.-12:30 p.m.
  • Where. Google HQ, Claude Debussylaan 34, Amsterdam
  • What does it cost? Nothing, it's absolutely free!
Keep me posted →

Concrete leads start at the top of the funnel

What many marketers struggle with is that you often don't see immediate effects of your investment in branding, such as conversions and quality leads. But by investing in customer loyalty and brand positioning, you ensure that your prospects know where to find you at the time they are ready to buy. And not your competitor.

To help B2B companies get started in this, we are hosting an event in which we will answer the following questions:

  • What are the leaders in the market doing differently?
  • How do you get the highest return on your limited marketing budget?
  • With Google's latest developments, how do you measure branding results?

Sign up and get concrete tips to give your B2B marketing a big boost!


The do's and don'ts of B2B branding according to Google

Jeroen takes us through developments and trends in the B2B branding market. He explains how you can use advertising to influence the buying decision of your prospects and what the added value of video is in this. All this based on market figures from Google.

Jeroen de Kok, Strategic Agency Manager at Google

Delivering the right message to the right prospects through ABM

DSM Engineering Materials has a very clear idea of who they want to reach and what content best suits those individuals. This requires an account-based marketing (ABM) approach. Michael gives an insight into the ABM strategy and the B2B buyer journey of DSM Engineering Materials. He also talks about what their vision for branding is.

Michael Kriek, Global Marketing & Communication at Envalior (formerly DSM Engineering Materials)

More leads with an always on adaptive display strategy for DSM Engineering Materials

Frank provides insight into a branding campaign DSM Engineering Materials. He shows how to bring together the key elements of an ABM branding campaign: proper segmentation, hyper-relevant audiences and continuous relevant content.

Frank van Kampen, Senior Consultant at DEA.Amsterdam

First Party Data as a starting point for successful lead generation in B2B marketing  

Ruben helps you as a B2B marketer with challenges we face today, such as privacy issues and the possibilities of artificial intelligence. He uses a real-life case study to show how you can use data collaboration and first-party data to optimize the results from your marketing strategy.

Ruben Niet, CEO of digitalAudience

" B2B branding is about helping your target audience understand why they should choose you over your competitors."

- Jeroen de Kok, Strategic Agency Manager Google


9 a.m.-10 p.m.

Breakfast reception

10 a.m.-12 p.m.

Inspirational sessions

12:00-12:30 p.m.

Closing with coffee

"The way a company brands itself will ultimately decide whether a business survives"

- Sir Richard Branson, entrepreneur and founder Virgin Group

Keep me informed

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We are DEA.Amsterdam, specialists in digital commerce. Our agency, part of Ematters, is formed by a strong team of experts customer data platforms, advertising and marketplaces. We design, implement, and optimize smart digital buyer journeys for commercially driven organizations in travel, leisure and retail. Tactically and operationally unbeatable: we see improvement opportunities everywhere, face challenges head-on and always achieve the highest possible result. Pragmatic, down-to-earth and data-driven. Innovation is our strength and the success of satisfied clients is our mainspring.