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How to use B2B branding to make your brand stand out in the digital jungle

How to use B2B branding to make your brand stand out in the digital jungle

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As a B2B marketer, you find yourself in a digital jungle. Everywhere your competitors beckon to your potential customers with their brilliant colors, variegated feathers, noisy lures and exciting winding paths that lead the customer to their shop window with their B2B branding campaigns. Those customers have taken the
Performance max results
Disappointing Performance Max results? Here's how to avoid prohibitively expensive conversions.

Disappointing Performance Max results? Here's how to avoid prohibitively expensive conversions.

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Performance Max (PMax) has finally replaced Smart Shopping and Local Campaigns as the campaign tool for Google Ads. This new ad form has many advantages, especially for e-commerce: more channels, less manual work and the promise of even better conversion rates. Still, you may be burning unnecessary - and