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B2B lead generation

Expand your sales market in B2B with online lead generation.

As a B2B marketer, you probably notice that you are finding it increasingly difficult to get in touch with your prospects. Whether you therefore increase your marketing budget or not, the important thing is that your euros are well spent. So get more leads from your marketing spend!

How to do that? We'd love to help you get started! #wegotyourback

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The transformation in the world of B2B lead generation

Why is B2B lead generation so complex?

The portion of the buyer journey that the B2B decision maker travels is becoming increasingly anonymous. On average, a buyer spends the first 70% of his time gathering knowledge online and not through direct contact with the potential supplier. This was different 5 years ago! Then, on the contrary, 70% of the journey consisted of contact with sales. (According to studies by Forrester Research, Sirius Decisions & Gartner)

By the time the buyer contacts you, he has already read up on himself. And then, of course, you want your customer to have read up with your information! To achieve this, the combination of good content and strong ad campaigns is important.

More conversions through smart use of data

The value of marketing automation in B2B lead generation

If you succeed in getting the attention of your prospects, you've made a good start. But remember that you need insight into results to know how your marketing dollars are paying off and increasing conversion.

In order to continuously improve your marketing results, it is important to track customers throughout the buyer journey. You do this with a Customer Data Platform (CDP), in which you aggregate and activate customer data.

The data you collect with this is invaluable! Not only do insights from the CDP tell you what you can do to increase conversion from B2B lead generation. But a CDP is also able to fully automate reaching your target group at the most optimal moment in the journey. Sounds ideal, right? We'd love to help you get started.

Full service approach

B2B lead generation is looking more and more like B2C

The B2B decision maker increasingly resembles a consumer in his buying behavior. Not surprisingly, because in private he or she is of course just a consumer... As a broad agency we have more than 10 years of experience in B2B and B2C. Extremely valuable for B2B'ers!

If you want to make a difference within the Google platform, with the higher prices in the B2B market, you need to be constantly up to date with the latest innovations in Google and social. But with continuous changes in algorithms, that's not so easy. Luckily for you, we don't occupy ourselves with anything else all day ;-).

B2B buyer journey

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does" - Steuart Henderson Britt

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How we can help you

Ready to boost your lead generation?

For a good B2B campaign, the combination of data, extensive knowledge of advertising opportunities and content is extremely important. DEA.Amsterdam brings the best of all worlds together. With advice and execution, we are happy to help you with successful online B2B lead generation.

Whether you hire an agency to do this is, of course, entirely up to you. But we want to give you this:

"A year from now, you'll wish you'd have started today." - Karen Lamb

Start today? Schedule a free consultation to look at your goals together.